understanding design principles

http://www.bambootrading.com/proddetail.asp?prod=L134

Balance/Contrast

• the product is showing in a can. 

• the guy and the fishing rod is centered in the middle.

• the small text blinds in with the top because there is so much small words and theres big text at the top.

Rhythm/Repetition

• white print and the product is used and showed through out the cover on a hot summer day. 

Emphasis/Alignment

• The product is showed at a angle with a lad holding on to it sitting on a bench on the water.

• The use big front letters on the top of the page and little ones at the bottom.

Unity/Proximity

• The background is done in a natural colour  
• The product is lined up with the text